Rabu, 25 Maret 2015

[M154.Ebook] Free Ebook Object Lessons: The Life of the Woman and the Poet in Our Time, by Eavan Boland

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Object Lessons: The Life of the Woman and the Poet in Our Time, by Eavan Boland

Object Lessons: The Life of the Woman and the Poet in Our Time, by Eavan Boland



Object Lessons: The Life of the Woman and the Poet in Our Time, by Eavan Boland

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Object Lessons: The Life of the Woman and the Poet in Our Time, by Eavan Boland

In this important prose work, one of our major poets explores, through autobiography and argument, a woman's life in Ireland together with a poet's work.

Eavan Boland beautifully uncovers the powerful drama of how these lives affect one another; how the tradition of womanhood and the historic vocation of the poet act as revealing illuminations of the other.

  • Sales Rank: #1036238 in Books
  • Published on: 1996-07-17
  • Format: Unabridged
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.30" h x .70" w x 5.50" l, .50 pounds
  • Binding: Paperback
  • 254 pages

From Publishers Weekly
Readers of her "Life in the 30s" column in the New York Times (collected in Living Out Loud ) know Quindlen as an astute observer of family relationships. Her first novel is solid proof that she is equally discerning and skillful as a writer of fiction. To sensitive Maggie Scanlan, the summer when she turns 13 is "the time when her whole life changed." Aware that her father, Tommy, had outraged the wealthy Scanlan clan by marrying the daughter of an Italian cemetery caretaker, Maggie is a bridge between her "outcast" mother and her grandfather, whose favorite she is. Domineering, irascible, intolerant John Scanlan looks down on both Pope John XXII and President Kennedy for deviating from traditional Catholic doctrine. His iron hand crushes his wife and grown children, and when he decides that Maggie's parents and their soon-to-be-five offspring should move from their slightly shabby Irish Catholic Bronx suburb to a large house in Westchester which he has purchased for them, tension between her parents escalates and Maggie's loyalties are tested. But other unexpected events--her grandfather's stroke, her mother's attraction to a man of her own background, her best friend's defection, her first boyfriend--serve both to unsettle Maggie and to propel her across the threshold to adulthood. Quindlen's social antennae are acute: she conveys the fierce ethnic pride that distinguishes Irish and Italian communities, their rivalry and mutual disdain. Her character portrayal is empathetic and beautifully dimensional, not only of Maggie but of her mother, who experiences her own wrenching rite of passage. This absorbing coming-of-age novel will draw comparisons with the works of Mary Gordon, but Quindlen is a writer with her own voice and finely honed perceptions. Literary Guild alternate; author tour.
Copyright 1991 Reed Business Information, Inc.

From School Library Journal
YA-- This first novel is an insightful family chronicle, an informed commentary on the '60s, and the coming-of-age depiction of a mother and daughter. As 13-year-old Maggie struggles with her identity within the boisterous Scanlan clan, her mother also finds her own place within the patriarchal family that has never accepted her. Both women experience rites of passage during the fateful summer that a housing development is being built behind their home, infringing on their emotional and physical spaces. A fast-paced plot involves small fires set in the development by Maggie's friends and romantic tension between her mother and a man from her past. Readers will appreciate Maggie's dilemmas as she grapples with peer pressure and sexual bewilderment, and as she begins to understand her mother, whose discontent oddly parallels her own. --Jackie Gropman, Richard Byrd Library, Springfield, VA-
Copyright 1991 Reed Business Information, Inc.

From Library Journal
Blending autobiography with argument, Boland, a well-known poet in Ireland, addresses the challenge of reconciling her identity as a woman and mother writing in suburbia with the male-oriented political tradition of Irish poetry. Beginning with recollections of her earlier life in Ireland and her grandmother, Boland attempts to explain the woman poet's conflict with assuming the role of creator after having been traditionally treated as an object in Irish poetry. The author, most recently of the acclaimed poetry collection In a Time of Violence (LJ 3/1/94), structures her latest book like a poem, presenting an argument, leaving it, and then returning to it again. This method is well suited to her self-conscious exploration of the duality between woman and poet. Complex and thought-provoking, this title will appeal to readers interested in the craft of poetry and woman's role as artist.?Nancy R. Ives, Geneseo Univ., N.Y.
Copyright 1995 Reed Business Information, Inc.

Most helpful customer reviews

30 of 31 people found the following review helpful.
One of my favorites . . .
By A Customer
Every now and again, we may come across an author whose writing style really touches us. And, every now and again, we may come across a story that stirs in us some indescribable, inexplicable, deep emotion within the core of our very soul. I believe I have found that author and that book. Anna Quindlen would be that author, and Object Lessons would be that book.
The first book I had read by Anna Quindlen was Black and Blue, which I had borrowed from my sister. Black and Blue was a highly captivating book because there was a lot going on with the plot of the book, but it was a bit sad at the same time. Black and Blue dealt with an abused woman who ran away with her son, and changed her identity so her husband wouldn't find her. As a result, that book was a bit on the darker side. Object Lessons has a total different feel to it. In this book, it's about an Irish-Italian family named the Scanlan's. This book centers mostly around Tommy Scanlan, and his Italian wife, Connie, and their 12-year-old daughter, Maggie. The couple has three other boys who are mentioned, but only in passing. The other three children are just background characters. Many a time, there's too many characters in a book, and in this case, it's very obvious that Anna Quindlen had an objective to focus on only a few main characters.
Tommy had married Connie when she became pregnant, and his Irish family -- his father, John Scanlan, in particular -- didn't approve. Since then, Connie had felt like an outsider with the other wives, and more than put out by her controlling father-in-law. John Scanlan was one of those larger-than-life characters, as he made a drama about most everything, and felt he had to control his sons, and only daughter, Margaret. Margaret escaped by going into the convent, but Tommy, as well as his brothers, found that John would take control of their lives by putting them in the family business, or buying a house, or sending their children to private school. John had such control over Mark, one of Tommy's brothers, that he prevented him and his wife from adopting children, as Mark had difficulty getting his wife pregnant. John Scanlan even had control over his wife, Mary Frances, making her drift into the background like faded wallpaper. Without much warning, John Scanlan became gravely ill one day when he had a stroke, and the family started changing. Maggie, Tommy's and Connie's daughter (and John Scanlan's favorite grandchild), was going through a tough growing-pain period. She was about to enter her teen years, and she was having a hard time coping with the things that were happening around her. Her relationship with her best friend, Debbie, was changing when Debbie started hanging around other kids who had a negative influence on her. Maggie's parents always seem to be distant or fighting, and now her grandfather was sick and she was seeing how her family was changing. This wonderful story takes you though this family's life, the Scanlan's, in such a realistic and creative way.
One of Anna Quindlen's best talents as a writer is her characterization. This is only the second book I've read of hers (One True Thing is another book I have put aside to read in the future), but I can safely say that her characters are so three-dimensional, and full of depth. They are so human. You don't only get a peek into the minds of her characters, but you also get a glimpse of what is in their hearts. Feelings are what Anna Quindlen is all about. I especially had a kinship with Connie and Maggie Scanlan. I could relate to the feelings of this mother-daughter pair, and I loved getting to know them with such intimacy.
I cannot rave enough about this book, because there are no accurate words to describe how good it really is. To experience it, you would have to read it for yourself.
I do know that this is one of my favorite books, and I do know that Anna Quindlen is one of my favorite authors. She's right up there with other favorites of mine: Connie May Fowler, Pearl Cleage, Alice Hoffman, , and Wally Lamb. Each of these authors are special in his/her own way, and Anna Quindlen has her own voice, and it's a strong one that you can't help but listen to.
Object Lessons was truly an enjoyable experience to read, and it's a book I'm going to have to purchase for myself (since I borrowed it from the library). It's one of those books you would want to go back to for seconds.

11 of 11 people found the following review helpful.
Not her best, but not bad either.
By A Customer
Having read One True Thing and Black and Blue, I knew I could rely on Quindlen to teach me new things about myself and my family--that she does, quite well. However, Object Lessons is much more weighed down by direct narrative than the other two books--at times, I found myself wishing the characters would talk to each other and quit thinking so much. I also found Maggie's age implausible--even the most precocious 12 and 13 year olds do not possess her incredible depth.
Connie's relationship with Tommy and subsequent realizations about what marriage is are the most powerful points in the book, and I credit Quindlen with another "perfect" ending--she is one author who does not leave her readers confused or disappointed on the final page.

9 of 10 people found the following review helpful.
Powerful; lyrical; explores issues of women, poets, Irish
By A Customer
Boland addresses the struggles of a poetess finding her voice in a society which seems to lack a place for her. Through seemingly circular reasoning, she approaches, considers, defines, and returns to consider the significance of the events of Ireland and the writing of others in her own unique and powerful voice. An enchanting read that reminds women of their own experiences while addressing the dichotomy that keeps them separate.

See all 63 customer reviews...

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Selasa, 24 Maret 2015

[W543.Ebook] Download The Peenemünde Wind Tunnels: A Memoir (Studies in British Art), by Peter P. Wegener

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The Peenemünde Wind Tunnels: A Memoir (Studies in British Art), by Peter P. Wegener

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The Peenemünde Wind Tunnels: A Memoir (Studies in British Art), by Peter P. Wegener

In 1943, on orders from the German Air Ministry, young physicist Peter P. Wegener left the Russian front and reported to the Baltic village of Peenemunde. His assignment was to work at the supersonic wind tunnels of the rocket laboratories of the German Army. Here Wernher von Braun led a team that developed the V-2, the world's first large rocket-powered guided missile, and laid much of the groundwork for postwar rocket development.

  • Sales Rank: #1682257 in Books
  • Published on: 1996-09-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.58" h x .75" w x 6.43" l, 1.17 pounds
  • Binding: Hardcover
  • 200 pages

From Kirkus Reviews
The memoir of a young physicist, coming of age in Hitler's Germany, who was part of a secret experimental base that developed the V-2, the world's first large rocket-powered missile, under the direction of Wernher von Braun. Wegener, professor emeritus of engineering and applied science at Yale, whose specialty was wind-tunnel research, gives us valuable and candid insights into the pioneer German rocket program. Hitler hoped that the secret operation would provide wonder weapons to insure victory; instead, the technical information developed by the program helped the US to eventually put a man on the moon. Wegener is aware of his good fortune in being transferred from combat duty in Russia, in having had a technical education, and in having been trained by leading scientists whose recommendations paved the way for him to be part of this exotic program. The author believes that Allied spies discovered the secret base, since a heavy British bombing raid caused much destruction but missed the wind tunnels. The program was quickly moved to the quiet Bavarian mountains and installed in manmade caves. Wegener, a secret anti-Nazi, writes that few of these German scientists were Nazis; most had a passion for science and little interest in the practical outcome of their lethal work. He fails to dwell on the deadly effects of the V-2 rockets on the civilian population of London but does note the plight of the concentration camp prisoners forced to work on the assembly line. Wegener describes the last days of the war in Germany and the mad scramble to escape the Soviets, who were determined to capture scientists, precious equipment, and valuable documents. Eventually the von Braun team was invited to emigrate to the US, where it helped to develop the space program. A rare, absorbing study of one man's experiences during a dark and tragic time. (55 illustrations, not seen) -- Copyright �1996, Kirkus Associates, LP. All rights reserved.

From the Back Cover
In 1943, on orders from the German Air Ministry, young physicist Peter P. Wegener left the Russian front and reported to the Baltic village of Peenemunde. His assignment was to work at the supersonic wind tunnels of the rocket laboratories of the German Army. Here Wernher von Braun led a team that developed the V2, the world's first large rocket-powered guided missile, and laid much of the groundwork for postwar rocket development. In this fascinating book, Wegener recounts his experiences during Hitler's time, World War II, and his years at Peenemunde. Shortly before the end of the war, Wegener visited Germany's underground V2 production plant to retrieve archival material on aerodynamics that had been stored in caves for safekeeping.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Living in Germany during the war
By Paul T. Wegener
A war, a good story, and well-written without indulgence, this book is worth the read. My father Peter Wegener lived through the last world war on the German side, caught in a maelstrom not of his making. A young man cannot judge the situation, but has to make the best of it, and this memoir captures this human and ordinary situation. Intelligent and bewildered, he watches and remembers, and then tells the story here.

The story unfolds in chronological order and is mostly his own narrative. However, he spent several years investigating archives and interviewing other participants to shed light on what was happening, so everything is in perspective. Famous participants of the drama include Werner von Braun and various scientists and generals. The book is also a unique historical record of the German scientific project to create new weapons.

Self-preservation was everyone's motive in this strange time. Totalitarian means constant fear, stories of betrayal, and yet all these stories are intensely human. He does not indulge in lectures or morals, but simply relates how it all unfolded. Driving a tired Opel through the country to gather a research archive, he visits the Mittelwerk, the underground factory where the V2 was built with slave labor. Despite total destruction all around, everyone acts normal on the surface, and nothing happens, but the situation seethes. As the war finally closes in, he runs into the street to greet the first American officer to tell him not to destroy the laboratory. This laboratory became a starting point for the post-war space effort in the US.

Enjoy!

2 of 2 people found the following review helpful.
A Fascinating Account of Germany's Wind Tunnels During WWII
By Keith Bukovich
First, I want to say I am in agreement with the prior review written by the author's son and those contained in Amazon's listing for this book. Still, I would like to give my impressions of this fascinating book written by a highly qualified individual who was on the scene during and after World War II.

THE PEENEMUNDE WIND TUNNELS is an account of author Peter Wegener's experiences during the last half of World War II and the years shortly afterwards. Mr. Wegener had been a German anti-aircraft gunner in the Wehrmacht during the campaigns against France and Russia but not in the historic battle for Stalingrad. It was at this point that he was transferred to the Peenemunde Research & Development facility which the author believed probably saved his life. While at Peenemunde, Wegener worked on experimental research and development of supersonic flow in support of the design of the famous V2 rocket and the never used Wasserfall anti-aircraft missile. Peter Wegener was a highly skilled engineer/scientist in a field known as gas dynamics.

I found this book to be a very personal account of the events that took place in the author's life during the war years and his time in the United States after the war ended. However, it is still an objective book written mostly on official documents plus the author's own personal dairy. Those with an academic interest will find this book has both a solid chronology of events concerning the Peenemunde wind tunnels as well as detailed notes and background information on related topics.
I was also pleased with the various illustrations which consisted largely of technical and historical photographs.

The wind tunnels themselves were build at Peenemunde, in the eastern part of Germany, beginning around 1939 and were technically very advanced. The wind tunnels were moved after the serious air raid of August 1943 to Kochel, Bavaria.
(The wind tunnels and the Aerodynamics Institute that housed them were amazingly unharmed by the air raid.) At the time, these wind tunnels were the largest (400mm x 400 mm cross section) and the highest Mach number (up to almost 9) facilities in existence.

In regards to his discussion of technical matters, Wegener concentrates mainly on aerodynamics and wind-tunnel technology but I found the book not to be overly detailed since its presentation is aimed more for the general reader/layman as opposed to scientists and engineers. As an example, the coupling of the huge V2 motor to the controls was a problem that took many test flights to straighten out but it was only touched on lightly in the book.

After the capture of the wind tunnels and their shipment to the United States at the end of the war, Wegener found himself as one of the German scientists moved to America under Project Paperclip. This phase of his life, as seen by one who actually participated in the U.S. government project, made for interesting reading. To his credit, Wegener here and elsewhere in his book, compares his perceptions and judgments with others especially as it touches upon the various personalities at Peenemunde. These include Dr. Wernher von Braun and General Walter Dornberger, the respective heads of the civilian and military operations at Peenemunde, Rudolf Herrmann, head of the Aerodynamics Institute, and the notorious Arthur Rudolph who, after the August 1943 air raid, moved with the V2 factory from Peenemunde to the Mittelwerk in central Germany, a mine that was converted to an underground factory in which prisoners from the concentration camp Dora were forced to build the weapons under appalling conditions.

Wegener in his book rates the application of rockets to warfare as one of the three most important developments in military strategy during World War II (the other two being the atomic bomb and radar). While I personally agree with Wegener's assertion, I think most historians and military thinkers today feel that the deployment of the V2 was far less effective that the A-bomb or radar (while acknowledging that the V2 had a significant influence on post-World War II developments in both the United States and the Soviet Union). I believe it was Homer J. Stewart, an American rocket researcher during the period between 1938 and 1949, who pointed out that the impact of the German developments on the U.S. missile and space program was not so much technological (except for the use of large engines) as psychological: the V2 had shown the feasibility, and thus the immediate utility, of guided missiles in war.

Wegener's book gives the reader many lasting impressions. First, there is the fact that German science and technology in several areas was quite impressive -- the wind tunnels themselves were the most advanced of their kind at the time. The men like Wegener who worked on such projects were far more interested in science and engineering than in any Nazi ideology. Having said that however, another lasting impression from reading the book, which Wegener does not hide or gloss over, is the ghastly statistic that significantly more people died as a result of the inhumane conditions under which prisoners were forced to build V2s than through the weapon's deployment and use in the war.

With this book, the late Peter Wegener (who became an American citizen in 1954 and joined the faculty of Yale University as a professor in 1960) has given us a valuable and well-written narrative, complete with an excellent set of academic notes and comments, concerning a period of great scientific and historical interest for the United States. As such, I consider this book to be an important addition to the literature on the development of the V2 rocket and it subsequent affects in various other areas both in the U.S. and elsewhere. I recommend Wegener's book to all readers from a variety of backgrounds -- it is a book of genuine interest and value.

0 of 0 people found the following review helpful.
This book is a must read for Aerospace Engineers and WWII enthusiasts.
By Robert J. Leiweke
The author describes details of the beginnings of supersonic and hypersonic research and facilities that are not easily found in one resource. Also, the first person I have heard or read that testifies that von Braun was NOT a Nazi....based on first person friendship with him. Also a great perspective on the war from the German side.

See all 5 customer reviews...

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Minggu, 22 Maret 2015

[X727.Ebook] Fee Download Passionista: The Empowered Woman's Guide to Pleasuring a Man (Paperback), by Ian Kerner

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Passionista: The Empowered Woman's Guide to Pleasuring a Man (Paperback)

  • Sales Rank: #3676619 in Books
  • Published on: 2008-03-16
  • Binding: Paperback

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Minggu, 15 Maret 2015

[P117.Ebook] Download Ford 1210 Tractor Operators Manual, by Jensales Ag Products

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Ford 1210 Tractor Operators Manual, by Jensales Ag Products

This Ford model 1210 Diesel Tractor Operator's Manual (Compact) is a digitally enhanced reproduction of the original manufacturer-issued Owner's Manual. It contains 60 pages of critical information required to care for your Tractor. This is the manual that was shipped with your 1210 when it was new, and is a vital tool for preserving your machine. It is the best choice for getting basic operation instructions, shift patterns, lube, fuel, coolant, etc. capacities, and general care duties. Even if you already have an Operator's Manual in perfect condition, you'll find our value-added content, like paint codes, post-publishing updates and serial number information and corrections indispensable.
ApplicationGuide - Ford: 1210 Tractor (Diesel) (Compact)

  • Sales Rank: #945080 in Books
  • Brand: Ford
  • Published on: 2013
  • Number of items: 1
  • Binding: Plastic Comb
Features
  • Which manual do you need? Operators Manuals will provide the information you need to operate your equipment safely and efficiently. It will also include basic maintenance information through written text and illustration.
  • Parts Manuals show exploded view of all the parts and assemblies on your Machine, detailed information on how to dismantle, repair and rebuild it. Also useful when ordering parts since it provides the information and part numbers you need for ordering the right parts.
  • Service Manuals provide information for major repairs and complete overhauls. They will go through tear down, repairs and reassembly of your equipment. These were originally given to the service departments of dealerships and were written for experienced mechanics.
  • When available will include updated information and data not available at the time of original printing
  • Binding allows manual to lay flat while you work.

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0 of 0 people found the following review helpful.
Five Stars
By Steve Fox
Just what I was looking for!

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Sabtu, 07 Maret 2015

[Y360.Ebook] Download Ebook The Database Book, by Mary E. S. Loomis

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The Database Book, by Mary E. S. Loomis

This book is a practical text about database design and data management. The emphasis is on design and the focus is on techniques for developing data resources. The book is not mathematical or theoretical, but is rigorous and concise. It conveys the database principles that are important for developing computer science and information systems skills to support both applied and research work.

  • Sales Rank: #7907378 in Books
  • Published on: 1986-10
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 489 pages

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Jumat, 06 Maret 2015

[Z852.Ebook] Ebook Court Office Assistant, by Angelo Tropea

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Court Office Assistant, by Angelo Tropea

Study with this book and prepare for success!

The Court Office Assistant Exam is a version of three other exams: the Court Assistant, the Senior Court Office Assistant, and the Supervising Court Office Assistant exams.

The four exams share some types of questions. However, each exam has some questions that are unique to that exam. (The Court Assistant Exam, for example, usually does not have Alphabetizing and Coding questions, but does have Written Expression and Legal Terminology questions.

To be better prepared for the types of questions that may be asked on your exam, we have included the different types of questions that have been asked on all four recent exams.

Read your current exam announcement carefully and study only those types of questions which are listed in your exam announcement.

1. This book was prepared by Angelo Tropea, former Borough Chief Clerk of the Civil Court in Kings County and author of dozens of civil service exam preparation books. He has 30 years of experience in preparing candidates for exams - and 30 years of court experience!

2. The book covers in detail the types of questions asked and excludes material that is not relevant, such as general test-taking discussions about civil service and long discussions about benefits which do not help you attain a higher score.

3. The book contains valuable explanations and hints for each type of question, all based on experience and live classes conducted in prior years.

4. Carefully crafted exercises (with explanatory answers) are provided for practice and to increase proficiency and confidence.

5. A comprehensive practice exam is provided, with the answers explained.

6. The format of the book is that of a workbook, with formatted pages provided for the student to answer Filing and Court Record Keeping questions.

7. And on a personal note... The author has five children, who have successfully taken the Court Assistant, Court Office Assistant, and Senior Court Office Assistant exams. (Four started in the court system as Court Office Assistants - and one as a Court Assistant, from an exam that he had taken prior to the Court Office Assistant exam).

Study with this valuable book - and prepare for success!

  • Sales Rank: #956701 in Books
  • Published on: 2014-03-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .33" w x 8.50" l, .78 pounds
  • Binding: Paperback
  • 146 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
A small investment for a great result
By Elocho858
I was extremely excited to find out that Angelo Tropea published a study guide for the upcoming exam for Court Office Assistant. He has been the name behind study notes and guides that have been read by thousands of NYS Court employees and candidates for years. I purchased several copies at once to give to loved ones with the hope that they will review the material and be fully prepared for the upcoming exam. These civil service exams can be tricky, if not properly prepared for. I am very excited to see how well my loved ones do. The book is full of tips and tricks, comprised in an orderly format. Passing this exam and being hired is a life-changing opportunity. This book is worth every penny - from the advice to the inspirational knowledge!

2 of 2 people found the following review helpful.
Thank you Angelo Tropea for making this book!!!
By SV
Great buy! Was definitely prepared for the test! Not to brag but I got a 95 on the test thanks to this study guide! With this book you practice and know what to expect! Gives you great tips on organizing your answer that will save you time on the day of the test! Don't hesitate to buy it!!

2 of 2 people found the following review helpful.
Great study guide!!!!
By Amanda
I took the exam today(5/31/14) and I highly recommend this book by Angelo Tropea. All the material that he covered in the book was exactly on the exam. There were no surprises. The exam was 3 hours and had 70 questions and I know I passed for sure because of this book!

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[C581.Ebook] Free PDF The Brain Audit: Why Customers Buy (And Why They Don't), by Sean D'Souza

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The Brain Audit: Why Customers Buy (And Why They Don't), by Sean D'Souza

The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain.

It's a system that is based on a deep understanding of how our mind works. It shows you the bags inside your customer's brain. It gives you an understanding of how the brain responds to specific psychological triggers. And it speeds up the sales process, without the need to be pushy.

Being pushy is unnecessary. It creates an unnatural situation.

Instead of teaching you how to use mind tricks, how to psyche the customer into buying against his or her will, or being a system of coercion, The Brain Audit simply shows you how to attract and maintain the attention of a customer.

It shows you where the attention wavers and takes you through a series of steps that we all take on a day-to-day basis when buying products or services.

It also gives you a checklist that takes the 'iffiness' factor out of your own marketing and communication.

  • Sales Rank: #19928 in Audible
  • Published on: 2015-08-21
  • Format: Unabridged
  • Original language: English
  • Running time: 261 minutes

Most helpful customer reviews

25 of 25 people found the following review helpful.
Sean D'Souza has always flown under the radar
By Steven Washer
It seems like everybody's got the "one true answer" for growing your business. And its so frustrating when you try and implement someone's advice. Either it doesn't apply, or it's too vague, or it's too specific!

That's why I was blown away by The Brain Audit. From the first page it grabs you with its simple and intuitive approach to understanding your potential client's thought process as they look through your sales materials, or walk through your website, or pick up your business card or postcard or maybe watch your commercial.

You put this book down and you think, my god, is that all there is to it? And you start to look at your website and you think, "whoa, there's way more to this than meets the eye". And all of a sudden you realize your web designer doesn't know how to attract customers. And your video producer hasn't got a clue about what makes customers give you trust. And a calm settles over you as you realize you can do this and you can help your designer and producer give you what you need in a very simple and elegant way.

Anyway, that's what happened to me. I quickly developed a way of monitoring all my communications so that they're just what my potential clients need to know to make the right decision. I don't worry about websites anymore. Or commercials. Or postcards.

The other thing I like about the book is that there's nothing sneaky in it. It's all completely above-board. The only thing that takes you off-guard is D'Souza's style. He writes with such a light, breezy touch, with such great good humor, the words barely stay on the page.

Bottom line for me is that The Brain Audit works. It works pretty darn well. But this also makes me a little sad. Sean D'Souza has always flown under the radar. I fear I may lose him as a secret weapon now. So I would say pick up this book and get your secret weapon while you still can.

23 of 23 people found the following review helpful.
A voice from the other side
By Karen Tiede
How to get your stuff read: stand out from the crowd. In a mass of five-star reviews, write something other. I got this lesson from Brain Audit, at least indirectly.

All the five-star reviews are true, actually, and this book is the subject of a review-building campaign, and I know a lot of the people who've written these reviews, and they're telling their truth, even if they're not in the business of writing reviews regularly.

The downside: the book's expensive. The author is a master of testing prices. This is the lowest I've seen it--think I paid around $150 or thereabouts for an e-copy, and then another $30 to have that file printed. I think I have audio files to accompany the digital copy.

Here's the rub: Read the five stars. Imagine all those promises coming true in your life. Then, imagine all the work you will have to do to implement all those promises--all the web copy you'll have to change or write, all the elevator speeches you'll have to practice, all the sales pitches you'll need to adjust. Think through how you will get that work done.

IF you know you will actually DO the work and make the changes, buy the book (or perhaps even better, go to the website and get the entire package), read/listen, implement, and go. The price is cheap. If, however, you are more of a read-and-dream, read-and-imagine, read-and-know-you-should-but-actually-won't-take-action, take your honey to dinner instead. The book alone won't make the changes for you, however clearly it makes the case for thinking differently about marketing.

23 of 24 people found the following review helpful.
A brilliant teacher with stunning ideas - and he writes good too!
By Howard Jacobson, PhD
I first stumbled upon the author, Sean D'Souza, at a conference where we both were speaking. I listening to his presentation on Saturday morning, and then locked myself in my hotel room for 16 hours straight while I rewrote my presentation on Google AdWords For Dummies to make it more like Sean's.

Why? Principally because Sean understands and conveys underlying structure better than anyone else I know. He loves showing people the simple steps that make all the difference, so we can ignore the fluff and the BS. His books, his newsletter articles, his blog posts, his interviews, and his presentations all follow a simple and profound structure. The result is always entertaining, frequently hilarious, and to any business that wants to attract and serve more customers and clients, incredibly valuable.

The Brain Audit turns a century of brain research and market testing into 7 vivid and clear steps that anyone can use to make their own marketing more compelling. And the best thing is, none of this is obvious. You never walk away from Sean's brain with the feeling of, "Oh yeah, I knew that." His approach and insight bring tired old marketing concepts like "USP" and "positioning" and "differentiators" to life in new forms.

Full disclosure: Sean has become a good friend.

Even fuller disclosure: He's an equally good teacher and marketer, and many people I know (including myself) stand in line to pay thousands of dollars for the privilege of participating in his live online courses. His book on amazon for under $40 is a steal. Do yourself a favor and get it.

Fullest disclosure: You can learn as much from watching Sean market his own business as from reading his books. He's one of the few marketing "gurus" I know who actually practices what he preaches on a consistent basis. Once you read The Brain Audit, following Sean's emails, blog and website is like an in-depth apprenticeship in his methods.

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